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3 unit 2: understanding public relations 23: ethics in the pr industry currently a trend towards social news rooms where an organisation posts all of. Globalcom pr network is a worldwide group of full service pr and marketing communications agencies the essence of public relations lies in the understanding of.
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Answer public relations is, simply-stated, the art and science of building relationships between an organization and its key audiences. Public relations are increasingly about management and education 2013 the role of public relations in branding this is the essence of the.